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Gone are the days of cost consciousness which pervaded the minds of Indian citizens of the yesteryear. Modern day India is increasingly inclined towards the idea of a brand, opening the doors for establishments to extend their portfolio to the booming Indian market. A talk about leading brands would be incomplete without the mention of Adidas, which is Europe’s largest sportswear manufacturer; second only to Nike when ranked among the world. Entrepreneurs with a quest for branded endeavors may opt to do so by partnering with Adidas in its franchise business. This article looks at the procedure to start off an Adidas franchise.
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