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Red Tape is one of the largest shoes company in India having a turnover of over 600 crores. It has also established its exports business to USA, Europe, South Africa and Middle East countries and offices in USA, Dubai and South Africa.
In the recent past Red Tape has successfully created niche for itself in this competitive market where brand war is clearly seen, we have been able to list out strong loyal customer base. Our vast and strong shoes line has helped us in building edge over other brands.
With this strategy we launched our apparel line exclusively designed for men. Our product range is focused more for youth who are fashion savvy and are always on hunt for innovative branded designs. With this philosophy we created our garment line comprising of Denims, Casual shirts, T. shirts, Cargos, Trousers, Shorts, Sweaters and Jackets.
Our product goes through strict quality parameters in respect of color fastness/ shrinkage/ dimension stability/ fitting etc. and emphasize on high quality product.
We are maintaining competitive pricing for our products as we believe in converting window shopping customers to impulse buying and giving quality for money product thus creating a loyal customer base.
Currently we have 36 exclusive stores across India, and our expansion plans are to open 100 exclusive stores by the end of 2007. And 3 year down the line we are planning to open 300 exclusive stores across India.
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