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Ritu Kumar is the largest & most respected designer brand in India today. Since 1969 she has developed a unique style of her own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Her understanding of ancient designs and the innovative use of traditional crafts has created a new classicism. The company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.
MRs Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘Ritu’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand Ritu Kumar has been retailing in Europe and India since 1970’s. The products include couture, formal prêt accessories and a fashion forward sub brand called LABEL, Ritu Kumar.
Currently Ritika Pvt. Limited operates two main production centers Gurgaon and Calcutta. Factories are equipped with in-houe printing, tailoring, finishing and quality control facilities. It self runs and franchises retail outlets under the label RITU KUMAR.
Ritu pioneering work in reviving master craftsmanship has earned her several accolades including the French Honor “chevalier des arts et des lettres” , a knighthood was awarded to her by French government in recognition of her contribution to Indian textile crafts and her interaction with French fashion world.
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